Optical modules, chip to jin fixing prices, product indistinguishable; had "very professional" optical transceiver market, has also encountered strong "Li Kui and Li Gui," Dilemma.
Recently, there are channel distributors to our Baoliao, optical transceiver market is very confusing.
"Order at the edge of destruction, because the field is too specialized, relevant government departments have been no substantive management measures, have led many to abandon the brand product distributors to do fake, substandard situation." Baoliao channel Business to newspaper reporters.
"Li Kui" do nothing?
With the rapidly falling costs of fiber deployment, and end users a strong demand for high bandwidth, fiber to the home (FHHT) by the operators, broadband communities in the pursuit; with IPTV, multimedia applications, extend the deployment of advanced applications, fiber-optic transceivers device market is growing rapidly; and customers, are also already exceeded the narrow scope of telecom operators began to enterprise users, SOHO users, and even the spread of home users.
Use Baidu's search to find "fiber optic transceivers," to find relevant pages about 230,000; with Baidu search for "Ethernet switch" to find relevant pages about 320,000. Although the Ethernet switch has already been accepted in the industry, but also you can see, fiber optic transceivers has quickly become a popular users understand the product.
However, can not be ignored, regardless of industry or the public eye in the network, the role of fiber-optic transceivers still not been enough attention, but its fake, substandard damage caused by the confusion, but was rarely mentioned. High packet loss rate, crash, transmission distance is short, frequent damage to other issues frequently in the middle of the interface as a fiber optic transceivers, while users pay for downtime, off net, troubleshooting cost price, it is difficult to calculate. According to an interview related technologies, users Should the purchase to the use of secondary fiber optical transceiver module, due to optical fiber modules to be contaminated, optical power will be weakened, will lead to lower quality transmission, data packet loss is serious. The use of low power fiber optic transceivers, the cause of instability throughout the device, thus bringing the network's instability, especially in the thunderstorm season will go directly to the object struck by lightning, severe paralysis can cause the entire network.
"October 2005, we suddenly found a single month sales fell rapidly at first thought was due to general market competition leads to poor performance, but later follow-up survey, customers pay a return visit, we have discovered that a large number of fake fakes enter the market. "Jian Qiu said she was pleased Dakota Industry and Trade Co., Wuhan, manager of the company. She said her company has been "agents of a celebrity, there is word of mouth, and very competitive cost-effective fiber-optic transceiver company," full of confidence. Through efforts, yi up in 2005 by the optical transceiver's distributors, agents successfully upgraded to the total area, had originally thought would be a significant performance upgrade, not directly affected by the impact of counterfeit fake. "All of a sudden sales decreased by 50%, we just some fat ignorant, for a time not understand the situation." She said.
Yi, met up fake companies, most focus on single-mode fiber optic transceiver products, multi-mode product itself as relatively low prices, and profits of products driven by imitation mode, so pleased over the company quickly was a shock. "Faced with this problem, for channels, there are basically being beaten out of the point. Because the channel itself is very fragile strength, we can only communications provider, then be arranged by the producers 'fake' Strategy. "Qiu Jian said.
"In fact, even our company can only continue to educate customers, explain the various marks the formal products, product performance and characteristics of a passive way to curb fake. Because some of the counterfeit products look very similar, they often will be abused and lead, for example, choose a similar mark, similar fonts, and even by phone, etc. do not leave, so even if we want to protect their rights is also difficult to operate. "war Network Co., Ltd. Jin Chung, director of business channel interview, which emotionally.
According to third-party statistics, Fiberhome Technology Group (Wuhan Research Institute of Posts and Telecommunications) network of affiliated war, has for many years reelection optical transceiver market first, "we had the direction of the main sales are carriers or other large direct customers, 2004 years, we would like to try the channel, the result did not expect to run into such a big problem. "Jin Chung said, as the company's Channel Business Director, he led the sector suffered the biggest question, of distinguishing a lot of energy to" flutter Fire. "
"In the big business and industry tenders, we can and informal firms face combat, but for channel sales, we can train the agent, have been urging the re-call, to remind consumers, in addition, we also did not get a better program here. "he said.
The same problem also plagued other manufacturers, to the buyer's identity to an authentic Beijing asking price of fiber optic transceivers vendor, the vendor, a sales manager, said the boy, "product offer 956 yuan, if the purchase quantity, but also negotiable. "When the reporter said in Zhongguancun Hailong 300 yuan can buy their products, the manager said," that the product of the optical module and the chip is 'to kg fixing prices' is definitely fake, Do not buy. "
"Li Gui," come from?
According to the survey, the current regular domestic market, fiber optic transceivers total of 8 billion yuan. Procured which operators still have over 500 million yuan or more, industries and enterprises in the market, including government, power, finance, transportation, education, etc., has a 1.5 billion yuan, while others are distribution and retail markets. "A significant proportion of them are not too great importance to distribution and retail markets, both because the face of the overall size of this market is still small because the market conditions are too 'College Students Donate Sperm'." Manager Li is an analyst in 2005 Fiber Market Analysis on the main authors of the report, he said, "Since 2003, optical transceiver market is rapidly growing, but very large piece of cake which was fake market to swallow, so there is no genuine vendors a few a focus to do, even some dare not to do. "
Typically, the regular manufacturers of single-mode fiber optic transceivers according to the different models in the market price was about 700-1000 yuan, but the reporter in Zhongguancun Hailong, Dinghao Computer City received quotes, but more than 300 yuan even a brand can "none" to 230.
"Our most suffer for two reasons," Jin Chung said, "First, do we dare channels, and second, our market share is too large, easily become the object of imitation."
And many other similar types of fakes, the reporter found that the origin of counterfeit sources of fiber optic transceivers, still based mainly between Guangdong and Zhejiang, and its products mainly through the channel "sales site." Store in Zhongguancun's survey found that the packaging of some products can not contact the phone number, or even a particular brand to print 800 free call turned out to be Dell's PC sales center phone.
"Let us almost to tears is that some consumers buy a fake after the discovery, already discarded the packaging, the Internet search company, put it in our products to Returns." Jin Chung said, "There are also some minor Manufacturers take the initiative to contact us, we tried to do contract work. their production conditions do not meet our requirements, not only without a dedicated quality management system to monitor and manage, are not able to provide professional instrument of the factory products were detected and their are also made fake, so how can use OEM factory? "
Reporters contacted by other means, Zhejiang Zhoushan a "foundry factory", in the clear "through the public telephone interview", the head of the plant revealed some information to reporters.
According to him, he offered on behalf of the factory has 17 employees, "of which 15 are from Anhui, the other two from Jiangsu and Shandong", the main equipment material, an electronic waste from the center of Zhejiang Province, the product housings Another plastic processing plants with the region to offer the purchase price of each product shell is 8.4 yuan, "the overall cost of 60 yuan or less it, usually to produce 800 units a day, these days a 'spot' engineers leave back home, so reducing some production. "the official said, they are factory workers, all college graduates," After all, high-tech things that ordinary people can not do. "
Users who protected?
Although different fake channels, the cost of their products are different, but overall, "the cost of counterfeit products may be only 100 yuan, or less than 100 dollars, how can the market order is not arbitrary?" Qiu Jian complained that it has been enough of the genuine optical transceiver manufacturers lethal threat.
Li Gui robbery Road, the ultimate victims or as "bystanders" of the user. Formal product design, R & D investment, product type distinction, national and international standards, product line standards, and even the final test, after-sales service, etc., regardless of fake makers can Yigai even appear "DELL sales center phone," and "fake flames retreated Network" ridiculous event. According to distributors Baoliao, counterfeit optical equipment will normally be forwarded within two years "to ensure broken" and to look for after-sales service network maintenance, will find that the manufacturer has already closed down no longer exist, because no way to repair, making purchased products become waste prematurely. Really only the big manufacturers can live up to 1-3 years of free maintenance, lifetime warranty promise.
"There are two important reasons contributed to the low-grade fiber optic transceiver channel for the spread of the market," said Jin Zhong, "The first is the Department for the handling of electronic waste to China is not enough attention, foreign trash hands of second-hand or even three optical modules and the chip is used in the fakes go; There is also a carrier is out of fiber optic transceivers in the aftermath of treatment is not enough attention, resulting in that part of the products are fakes manufacturers 'Update' again flow to channel market . "
Only against a fake chip core module and the source of light, fiber optic transceivers to eliminate fake, substandard issues. Almost all respondents (including fake products are doing on behalf of the factory manager of Zhejiang Zhoushan) have referred to this point, however, how to realize this idea then?
"War is not enough network capacity to rescue the market, even though we are the market leader, we can do, only to further manage their own channels, greater efforts to appeal to users through a variety of ways to look at long-term products, and reduce production costs, lower prices, so that users can more products to choose war. "Zhong Jin said with a smile, his face is a business channel for the market, rather than the whole channel market enterprises.
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